This is how we fly
Saudia Airlines has unveiled a comprehensive rebrand that marks the beginning
of a new era for the airline. Anchored by the evocative tagline ‘This Is How We Fly’,
the project is designed to modernize the brand’s identity while paying homage to
its rich history and deep-rooted cultural heritage.
Design challenge
The challenge was to harmonize four distinct requirements identified as pain points —into a single, cohesive layout without causing visual clutter.
The brief asked for the following items:
- Visuals of the cabin crew staff
- The distinct geometric brand pattern
- Interior or exterior shots of the airplane
- Imagery of happy customers
To address this complexity, the visuals were strategically divided into three core categories: the aircraft, the staff and happy customers.
1 - Cabin crew staff
3 - Shots of airplane
2 - Brand pattern
4 - Happy customers
