DanceEasy campaign
The DanceEasy campaign was created to highlight how easy and stress-free it is to order medicines on the PharmEasy app, while directly challenging traditional offline medicine-buying behaviour. Common pain points of buying medicines offline were creatively transformed into humorous dance forms. For example, roaming from shop to shop in search of prescribed medicines became “Bhatak Nritya,” and the burden of expensive medicines was portrayed as “Kharchnatyam.”
By turning everyday frustrations into expressive dance moments, the campaign showed how PharmEasy helps consumers avoid these hassles and experience a smoother, more joyful way of ordering medicines. My role was to manage the entire DanceEasy print campaign, from concept execution to final print creatives.
Making of print campaign
Mask on India
Print campaign
This interactive print ad encouraged readers to physically tear the paper of the people’s face. When they did, a mask was revealed underneath, symbolising that COVID had not gone away. The concept aimed to remind people that removing their mask does not mean they are safe. Created during the second wave of COVID, the campaign focused on raising awareness and urging people to continue wearing masks to protect themselves.
Proactive Work
This project showcases a series of promotional creatives for PharmEasy, highlighting three key benefits: pan-India medicine delivery, quality-assured medicines, and attractive discounts. Using a minimal design approach, a single tablet is creatively transformed into visual symbols representing delivery, savings, and quality.
