Dubai Shopping Festival
To communicate the scale and excitement of Dubai’s biggest retail event while cementing etisalat by e& as the essential connector to the experience. We reimagined the mobile device as a literal gateway to the city. By creating a surreal, monochromatic living space bathed in the brand’s signature red, we directed all visual focus to the "screen"- a giant, architectural portal.
Gowell Refresher
Demonstrating how simple daily exercises lead to real-life treats and prizes. We placed real people working out right in the center of a bright red circle. Around them, we added floating 3D icons of the actual rewards—like cash, movie tickets, and beach chairs. This mix of fitness photos and fun objects simply shows that with GoWell, every small step you take unlocks a big reward.
International money transfer
The goal was to show that sending money to family anywhere in the world now costs nothing. The campaign was designed around a large white circle wrapping around the user. This shape serves a specific purpose: it represents the number '0', directly highlighting the "Zero Transfer Fee" benefit.
Back to school
To encourage parents to upgrade their children's electronic gadgets as they return to school after summer vacation, highlighting special discounts. We shifted the focus from the stress of returning to class to the excitement of new gear. The artwork centers on happy, expressive students holding their new devices.
